Most customers are interested in having CRM functionality within their set of tools. From our experience, they typically add an external package to their stack of products that interface with their ERP.
One of the key benefits of interAct CRM is that it is embedded in Nextworld. Therefore, it allows its users to work in a familiar environment with a consistent User Interface and User Experience. That eliminates the need to use other third-party solutions to manage the relationships with their customers.